Tier One Partners Named Agency of Record for Springpad

Agency Selected for Strength in Delivering Results-Driven Communications Programs that Build Consumer Awareness

Boston, MA, Sept. 26, 2013 – Tier One Partners, LLC, a full-service public relations and social media agency that helps companies forge active, emotional connections with their key audiences, today announced that Springpad, the personal assistant app that helps you organize and simplify your life, is the latest addition to its client roster.

Tier One's original assignment with Springpad was to develop and implement a communications strategy to unveil the company's first digital marketing solution for brands and publishers. Since then, Tier One's focus has been on building mindshare for Springpad with mainstream consumers.

"We did an extensive search for an agency partner and were drawn to Tier One because of the knowledge its team demonstrated of our business and how we can reach new customer sets," said Springpad CEO Jacqueline Hampton. "We're very pleased by how quickly Tier One enhanced Springpad's momentum and began to add value, from positioning and messaging work, to visual storytelling, to building media momentum and analyst relationships. We've seen great value in Tier One's ‘all senior all the time' model."

"The Tier One team is thrilled to be working with Springpad for so many reasons," said Marian Hughes, managing partner at Tier One Partners. "It's an incredibly useful app that provides real value by helping people manage the information overload that we all struggle with on a daily basis. It's also an account that touches numerous areas that our agency has interest in and feels passionate about, from personal productivity to mobile and social technologies. We're excited to be helping raise consumer awareness of Springpad and support the company with its business goals."

About Springpad

Springpad is the award-winning personal assistant app that helps more than 4.5 million registered users organize and manage the important information, projects, recommendations and ideas they encounter daily. Springpad enhances what you save with useful information and relevant suggestions so you can get what you need, when and where you need it. Available for iPhone, iPad, Android and on the Web at: http://www.springpad.com.