Tier One Partners Expands Client Portfolio With Five New Accounts

Innovators from Diverse Markets Leverage Agency's Traditional, Social and Digital Expertise to Drive Brand Awareness

Boston, MA, May 16, 2013 – Tier One Partners, LLC, a full-service public relations and social media agency that helps companies forge active, emotional connections with their key audiences, today announced expansions to the firm's client roster. Among the new B2B and B2C clients the agency welcomed are:

• CP-Desk: An independent service company dealing with charter parties for the maritime industry that sets a new standard for reducing risk and managing costs.
• Everbridge: A leading provider of interactive communications and mass notification solutions to organizations in all major industries and government sectors.
• Jingit: Through Jingit's personalized offers, brands and retailers can provide targeted, time-sensitive cash incentives in real-time to build desired behaviors between the right consumer, the right retailer, with the right product, at the right time.
• Ports Direct: A contract management solutions company that serves the shipping industry, focusing on towage on behalf of both shipping companies and towage service providers.
• ProSential Group: Provider of an innovative suite of HR, benefits, and payroll solutions designed specifically to address the unmet needs of small to mid-sized companies.

"We're a fast-growing company that needs a public relations partner who can quickly help us strategically expand awareness among our diverse base of prospective customers," said Nicole Rowe, vice president of corporate marketing for Everbridge. "We chose Tier One because the agency shares our focus on results-driven programming. This approach is exactly what we need to reach and influence our key audiences and ultimately support our business goals."

For CP-Desk and PortsDirect, Tier One is creating differentiated positioning/messaging and bringing it to life through compelling website content. For Jingit, ProSential and Everbridge, the agency is implementing programs involving a blend of traditional and social media channels to help these organizations build stand-out positions in the market.

"To be successful in today's visual, always-on and connected world, companies need the right mix of communications elements that cut through the noise and connect with target audiences," said Kathy Wilson, managing partner at Tier One Partners. "That's what Tier One brings to the table to help our clients engage their audiences and drive sales."

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