COMMUNICATIONS

Securing earned media coverage in top-tier consumer, business, local, and industry trade outlets plays an influential role in helping brands build awareness, establish credibility, and grow brand loyalty with their key audiences. Our media relations team is powered by former broadcast, digital, and print journalists who work closely with clients to identify and communicate captivating stories that bring to life what’s special about their brand value, people, products, and services. 

We specialize in helping clients plan and execute high-impact launches, whether it be for a new company, corporate initiative, product, or service. We are skilled at assisting marketing teams in evaluating factors such as market needs and the competitive landscape. Then we develop and implement carefully orchestrated marketing communications plans to turn launch moments into high-impact brand milestones.

A company may have an interesting story, but it needs great storytellers to effectively tell it. Our media training team, made up of former journalists, helps brand spokespeople deliver messages with confidence and clarity and how to gracefully handle unexpected and challenging questions while staying on point.

Industry analysts amplify trends, market and product landscapes, while defining industry leaders and laggards. As a result, they have an influential role in guiding purchasing decisions, investor sentiment, and media coverage. We are skilled at helping brands formulate and implement strategic industry analyst relations programs that educate and inform the right influencers about their business.

Employees are key corporate stakeholders — and among an organization’s most powerful brand assets. We work with clients to develop efficient and effective employee communications programs that build trust and strengthen loyalty and retention across an organization.

For customer prospects, media and other influencers, it often takes seeing to believe. Customer case studies provide convincing proof that a brand can deliver on its promise. We excel at working with our clients’ customers to bring testimonials to life in compelling case studies, elevating both parties.

Speaking opportunities at relevant conferences and events build awareness and thought leadership with prospective customers and partners. We are experts at identifying conference session topics, developing speaking abstracts that capture the attention of conference-planning teams, and securing a coveted spot on the agenda. We also provide experts with speechwriting, presentation development, and speaker presentation training.

Just like a customer program, an awards program provides influential third-party validation that helps build credibility with customers, partners, investors, and industry watchers. We help clients identify the most influential awards to pursue and then develop sparkling award entries that rise to the top.

An endorsement from an industry influencer can deliver outsized awareness and credibility for a brand, positively impacting sales and partnerships. Our influencer marketing experts build connections with opinion leaders who matter and develop creative influencer partnership campaigns that get brands noticed and considered.

Boosting a great earned or owned media story can amplify its impact. We identify relevant paid syndication opportunities, evaluate which syndication partner is best for your brand, and manage and measure paid syndication relationships on your behalf.

Thought leadership programs effectively build credibility and awareness for a company by sharing the perspectives and vision of its leadership team. Our media and content strategists know how to develop provocative and differentiating thought leadership platforms and creative plans that get brands’ leaders noticed and followed.