App Alert
You might know it as a chat app, but WhatsApp’s launch of Channels shows it’s more than just talk.
How It Works:
The new feature functions as a one-way feed of information where users can post pictures, polls, text, photos, and videos so their followers can know what’s up (not unlike a certain bird app). With a searchable directory, you can find hobbies, updates from local officials, and more.
Channels also comes with some privacy precautions, allowing users to hide their phone numbers, control who can follow them, choose whether or not they want to be discoverable via search, block screenshots and forwards, and erase their channel history after 30 days. Users can also pay admins for products and services within the app, similar to in-app shopping on Instagram and Facebook. Select channels are also eligible to be promoted in the directory.
While this feature is currently only available in Singapore and Colombia, it’s set to roll out to more countries in the coming months with additional functionalities.
Why We Care:
With more than 2 billion users worldwide, this update serves as another major marketing and sales channel for brands. As the feature comes down the pipeline and continues to add new updates, assess how your brand may benefit from the privacy and promotion opportunities it offers.
