Say Ta Ta to Typos 👋Social media pros with fast fingers will be sleeping a little easier as soon as Twitter releases the much-anticipated edit button. Finally, we can stop sending the “Thanks for catching that!” emails.
And really, we're surprised it hasn't come sooner. LinkedIn, Facebook, and Instagram all allow you to edit posts after hitting the anxiety-inducing share button. This announcement comes in a series of new rollouts, all aiming to keep Twitter relevant while newer platforms take over. (Yes, we mean TikTok — read our next story to see what we mean!)
Many Twitter users are thrilled for a tool that allows them to clean up mistakes, but some skeptics worry about the lack of credibility the edit button might bring. Could accountability be lost when the public record can be changed? If a tone-deaf post is made, can the perpetrator erase their mistakes?
Don't let the edit button fool you. While most brands will be using the edit button for the good of grammar everywhere, public figures should still fear the always-looming screenshot, ready to catch their missteps.
TL;DR: Typos happen, but Twitter’s forthcoming edit button, promises to save social media pros from the stress of a missed comma. TikTok TakeoverTikTok has been on a steady upward trajectory since it became available worldwide in 2017, and the video-focused social media app is showing no signs of slowing down. TikTok’s global ad revenue is now set to surpass that of Twitter and Snapchat combined, according to a report released by Insider Intelligence. At the end of last year, TikTok overtook Google as the most popular domain globally. And the platform ranks as teens’ favorite social media app, beating out Snapchat for the first time.
Even if your target audience doesn’t include the younger members of Gen Z, teenagers’ preferences and behavior often predict larger trends in technology and social media. So, if you’re still not sure what all the hype is about, it may be time to find out.
If you’re looking for inspiration, many prominent brands have a strong TikTok presence you can learn from. Take Duolingo, for instance. The language learning app has 3.7 million followers on TikTok and keeps them engaged with content featuring its mascot, the Duolingo Owl. The video content soars by poking (lighthearted) fun at users who fall behind on their lessons.
TL;DR: TikTok has become too big to ignore. If you’re not yet using the platform, look for ways to incorporate it into your social strategy and leverage its growing popularity. What Lit Us UpAugmented AlcoholHappy Birthday, Tito's Vodka! If you want to join in on the celebration, the 25-year-old vodka brand has given you the perfect opportunity with their augmented reality (AR) immersive campaign — all you need is a smartphone (and maybe a designated driver).
AR, is a tool to enhance the user’s physical environment with real-time computer-generated input. Tito’s cleverly uses a QR code to bring its in-store display case to life, giving you an interactive history lesson through your camera lens. There are four AR-enhanced animations that allow you to learn the backstory of the distillery, driving home its American roots. The first 5,000 users to interact with all four pieces of content are invited to join Tito’s email list, where they can redeem a limited-edition bottle topper through the mail.
The interactive campaign is a fun way for Tito’s to tell their company story, driving buzz and fostering brand loyalty. At the same time, it captures customer contact information, giving them access for future marketing efforts. As big tech companies like Apple and Google roll out sweeping changes in a bid to give consumers more control over their personal information and activity online, AR offers an alternative (and transparent) avenue to engage audiences with captivating content and in turn collect valuable customer information.
With the recent rise in AR (check out our recent features on Sonic and Ally), it could be time for your brand to jump on the bandwagon! Augmented reality may seem like a trend for a direct-to-consumer brand, but B2B'ers can take advantage too. Whether you're telling your brand's story, sharing testimonials from a happy client, or offering a tour of your facility, AR offers a new, different, and captivating way to engage with your audience.
TL;DR: Augmented reality continues to make a splash with direct-to-consumer brands, like Tito’s 25th Birthday campaign. Take note B2B marketers – It may be time to dip your toes into a new (augmented) reality. (Was this email forwarded to you? Sign up here.)
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