(Product) Knowledge is PowerScared of buyerâs remorse getting the best of you and your business? LinkedIn has you covered.
Business products might have a new home in LinkedIn. The platform is testing product pages to encourage conversations among LinkedIn members and companies. Online communities are built around almost everything â so what better place to build a business-focused community than LinkedIn? The test product pages allow experts to share ideas and reviews of business solutions (think Yelp but for all things professional). Theyâre designed to provide members and business profiles with growth opportunities, even if they arenât recruiting or looking for jobs.
Product pages will particularly benefit B2B companies that specialize in business services, affording them new product-focused opportunities to engage with customers. Online communities are an excellent way to spark conversation about business services, give info and access, and generate that often-sought organic content marketers crave. Even if your business isnât product-focused, you could still use the page to scope out possible new business tools and see what other professionals are saying about a particular product.
TL;DR: LinkedInâs quietly testing product pages. B2B marketers (especially those with products) can create convos, get and give the inside scoop, and generate user-generated content using this new feature.
No More Thread-achesItâs no secret that weâre fans of Twitter threads (resident thread heads, if you will). So when we heard about Twitterâs acquisition of Threader, we knew we needed to get all the deets. Although Threader as an independent app will soon cease to exist, all its sweetest features will remain on Twitter, allowing users (only Twitter Blue, for now) to compile and organize Twitter threads, as well as save their favorites.
Weâve often highlighted the benefits of Twitter threads, but this acquisition and integration could make them an even more potent tool in your social media arsenal. The new easily-digestible microblog format is sure to attract users that might have steered clear of the thread in the past (and may motivate some to invest the $2.99/month in Twitter Blue). Long, seemingly endless threads can be intimidating, so easily consolidating them will invite more users to join the conversation.
TL;DR Twitter acquired the app Threader and is integrating its best features with Twitter Blue, making it a compelling option for social media marketing.
SEO Into the FutureAs marketers, weâre always looking for ways to boost SEO (even if it's as easy as strategically bolding and italicizing). No one knows what SEO practices you should keep up with better than Googleâs Search Relations teamâ and they made a few predictions for its future.
Weâre no psychics, but it canât hurt to be prepared for what the future of SEO might bring. In the meantime, keep up with the SEO approach that works best for your business.
TL;DR: Googleâs Search Relations team released predictions and best practices for SEO. For instance, machines havenât taken over content writing (yet), and HTML and structured data still matter for SEO.
What Lit Us Up
Bring Out the Stream-ers đDisney+ threw itself a 2nd birthday party last Friday, and the whole world was invited.
November 12th, a.k.a. #DisneyPlusDay, came with a whole parade of announcements, celebrations, and perks to celebrate two years of the streaming service. The Disney+ Day social strategy was nothing short of magical, and it reached Disney lovers all across the world. The mega streaming service took to social media to announce its upcoming premieres and celebrate the big day. Disney supplemented its social efforts with celebrity video shoutouts, TikTok posts featuring classic Disney movies, and a monster Twitter thread. Who better than Emily Blunt or Patrick Dempsey to stop you mid-scroll and invite you to join the Disney+ day fun?
But the marketing magic didnât stop there â Disney+ offered exclusive benefits to subscribers that visited any of its theme parks on the 12th, including free Disney PhotoPasses and early entry. The parks themselves were covered in Disney+ blue, from the lights at Cinderellaâs castle to the VIP blue carpet, where subscribers could take advantage of photo ops with their favorite Disney characters. Disney+ also invited AMC Theatres to the party, with surprise screenings of Disney classics in 200 AMCs nationwide. We can always count on Disney to go above and beyond.
Yes, Disney has all the marketing muscle you could ever dream of, but that doesnât mean B2B organizations canât learn a thing or two. Disney created brand activation with a cross-platform approach through livestreams, social updates, a universal hashtag, and even sharing its first TikTok (youâre never too old to be young, to quote âSnow Whiteâ). By coordinating messaging across all channels, Disney+ amplified its efforts and brought the party to multiple audiences, both real and virtual. You know what they say â a spoonful of social strategy helps meaningful engagement go up ⊠or something like that.
TL;DR: Disney+ celebrated #DisneyPlusDay by coordinating its social efforts across multiple platforms, both virtually and in person, successfully amplifying its messaging in a cohesive way. Consider how a coordinated, multichannel approach could make a bigger splash than just one channel alone.
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