Reddit’s Audio UpgradeDid you miss hearing about social audio? Reddit is back with plans to expand Reddit Talk — its Twitter Spaces-like audio chat room feature — after a more than 250% jump in daily active listeners on the platform. The upgrade will include:
Reddit Talk users are a fast-growing audience that loves to engage in conversation, so it’s not surprising to see the platform find social audio success. The new recording feature will allow brands to optimize audio content beyond the live talk session. And the web browser version will allow greater access, expanding reach for marketers. Lastly, Reddit’s session recommendations can help draw new listeners in, boosting engagement with your brand’s social audio efforts.
If you already use Reddit to reach your audience, consider tapping into its audio feature, especially following its recent rise in active listeners. If you already have audio in your social strategy, be aware of growing channels like Reddit Talk. The social audio landscape is still evolving, but brands can use these channels to share thought leadership, gain industry insight, connect with other professionals, and more.
TL;DR: Reddit is upgrading Reddit Talks (its social audio feature) with playback capabilities, a web version, and a live session feed. Marketers can use the tool to reach new audiences and optimize social audio content.
(A)I Can See Clearly NowWe’re all familiar with basic artificial intelligence (AI) tools that help us do our jobs better and faster. (Hello, spellcheck and Grammarly.) But AI can do more than catch your typos — it can significantly boost engagement and drive results when used strategically. (And it could be hiding in your existing marketing technology subscriptions.)
Platforms like HubSpot offer AI solutions for content optimization. The technology assesses your content and makes recommendations accordingly. And HubSpot’s SEO tool uses AI to scan your website and analyze your audience to brainstorm a set of topics for you to write about.
Larger businesses might benefit from AI-powered software that can assess and improve brand messaging. Acrolinx, for example, has an AI tool that can evaluate text based on brand standards. This feature helps unify the brand voice and message for global companies with business units in multiple locations. Or if you’re focusing on a smaller audience, AI tools can help you personalize each user’s digital experience with your brand. Content intelligence platform Concured uses an AI recommendation system to make customized suggestions for each unique page visitor. Specialized AI marketing solutions not only optimize your content, but can also help you to create a stronger brand identity and relationship with your audience. So take a closer look to make sure you are utilizing AI to its fullest.
TL;DR: Marketers may not realize the multiple uses of AI in content strategy. When thoughtfully implemented, AI can help consolidate your brand messaging, personalize your audience experience, and more. (And you may already have access to the technology.)
What Lit Us Up
Twitter Would Like To Thank the AcademyThe Academy’s first-ever #OscarFanFavorite campaign is letting movie fans have their say. By voting for their favorite Oscar-nominated film on Twitter or via the campaign’s site, participants can enter for a chance to win an all-expenses paid trip to Los Angeles to present an Oscar award at the next ceremony in 2023. Three winners will be announced during the awards broadcast on March 27. Five other winners will be randomly chosen to receive a movie lover’s dream prize pack, including free theater tickets and subscriptions to streaming services.
The beauty of this campaign is that it is being driven by user-generated content. Other than the website and a few tweets, the Academy is relying on the expanse of movie lovers on Twitter, and their desire to express and share film opinions on social media (with the hashtags #OscarsFanFavorite #Sweepstakes) to build its momentum.
Meryl Johnson, VP of digital marketing at the Academy of Motion Picture Arts and Sciences, explained the goal of the Twitter partnership and brand activations is to give users around the world an opportunity to engage with the show and create an online community of other movie lovers. Twitter has always been the prime platform for real-time conversations during awards shows, so teaming up with the Academy was a no-brainer. Because the Academy knows its audience and the platforms they use to talk about film, it’s bringing the Oscars experience to its loyal (virtual) audience.
By teaming up with Twitter, the Academy is able to take full advantage of the participatory nature of its campaign and insert itself into the social conversation surrounding the Oscars. It allows users to contribute to an award that will be announced during the actual live broadcast. (And any film aficianado’s dream is to have a say in the Academy Awards.)
If your brand has an awards program (or enters in one), this partnership could inspire future participation-driven efforts. Immersive tactics, like a fan favorite award, show that you take your audience into consideration and can lead to more meaningful brand interactions. Consider turning to your audience for the answers. (They’ll likely have an opinion.)
TL;DR: In preparation for the 94th Oscars, the Academy of Motion Picture Arts and Sciences launched a campaign with Twitter for fans to vote on their personal favorite films and movie moments of the year. Driven mostly by user-generated content, the campaign shows the power of audience participation.
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