Marketing Is in Its Eras Era
Taylor Swift’s highly anticipated Eras Tour has been a long time coming, and the hype around it refuses to calm down. Eras has become a cultural phenomenon, taking over social media feeds. It’s a Swifty summer, and it’s not just fans that know this all too well.
Brands, organizations, and even government officials have decided to swiftly (pun intended) join this pop culture conversation with Eras Tour-inspired social media content. This past weekend, the Chicago Architecture Center celebrated the star’s arrival in the Windy City by creating its own version of the Eras tour poster for its Instagram featuring different eras of Chicago architecture — from pre-Chicago fire to the present.
While several Boston hotels honored Swift’s stop at Gillette Stadium with Eras-themed cocktails, The Liberty Hotel Bar went viral on TikTok after Popsugar shared its Taylor Swift cocktails and appetizer menu.
Not to be outdone, the Garden State’s governor took to Twitter to declare the Taylor Swift Ham, Egg, and Cheese as the official state sandwich. The light-hearted 48-second video was packed with references to the artist’s songs and racked up more than 1.2 million views.
These simple and organic moves to jump on a cultural moment and into the Eras theme gained major social media attention. As the tour continues, it’s a great opportunity for brands to speak now and join the conversation before it's too late. Long story short, even if you’re not a Swifty, keep an eye out for the right cultural moment for your brand. A marketer’s end game should be to fearless-ly take advantage of organic opportunities to maximize social media engagement.
TL;DR: Taylor Swift’s Eras Tour provides marketers with an opportunity to boost social media engagement. Listen carefully to the cultural conversation to stay (stay stay) on top of the moment.
