May 18, 2023

ChatGPT 🤝 the Internet

Until recently most of us had something ChatGPT didn’t — access to the internet.

Last week, Open AI announced it’s rolling out web browsing and 70+ third-party plugins for ChatGPT. Before that update, all of the information being used to generate results was from 2021 (or older). For now, this feature along with the plugins is only available to users of ChatGPT Plus (the tool’s paid subscription plan). But it will likely extend access to all users to keep up with competitors Google Bard and Microsoft’s Bing AI Chat, both of which already had access to the web.

With internet access, you can use ChatGPT to answer more timely questions that rely on current data — like summarizing recent news trends in your industry. And with the new plugins from companies like Slack, users can get instant conversation summaries to stay informed and get writing assistance to draft messages.

Keep an eye on the rapidly evolving capabilities of generative AI tools, and consider how you can leverage them for up-to-the-minute queries.

TL;DR: ChatGPT is rolling out access to the internet and third-party plugins for all ChatGPT Plus members, expanding its abilities.

The Power of the Pod

Listen up, marketers! You’re going to want to hear this stat: A recent study from media companies MAGNA and Vox Media found three-quarters of people value podcasters’ influence more than social media influencers (15%) and TV and movie stars (10%) — now that’s a mic check. 

In addition to podcasts impressively growing in popularity since their 2005 debut, this newfound authority can be accredited to listeners liking what they hear. More than two-thirds of respondents said they feel a deep connection to the hosts who narrate the podcast they favor, especially among millennials (80%). 

And this trust runs deep, according to new data from Pew Research, which found 87% of Americans who hear news on podcasts expect it to be accurate. (You can learn more about the modern media landscape in Tier One’s monthly trendspotting newsletter — What’s Next Now.) Whether your brand starts its own podcast or looks for opportunities for your thought leaders to appear on others, take advantage of the trust audiences put in the medium.

TL;DR: A new study found people value podcasters more than social media influencers or celebrities, demonstrating strong marketing potential for the medium.

WHAT LIT US UP

Titans Win the TikTok-Bowl

Historically, things have been pretty quiet in the NFL offseason, but social media has changed the game. Football teams (and their marketing teams) now use the NFL schedule release as an opportunity to generate hype and media attention. Months before they take the field, teams produce entertaining and unique content guaranteed to go viral on social media. 

This year’s champions of this trend (according to the numbers) were the Tennessee Titans whose TikTok video raked in more than 5.2 million views and gained over 690,000 likes. Opting for a classic man-on-the-street interview, they went to Broadway Street in Nashville, Tennessee and asked people to identify NFL teams based on their logos. The hilarious (and incorrect) responses included Texan Texans, Boston Bobcats, and That’s Just The Football Logo. 

Other team announcements that dominated social media were the New England Patriots’ retirement home video, the Chicago Bears’ recreation of the poster for FX’s “The Bear,” and the Denver Broncos’ spoof of “The Office” featuring some familiar faces. All 32 announcements shared a common thread — humor. The teams played to their personalities and took a fun, light-hearted approach to their social media posts. 

Marketers have proven there’s no offseason when it comes to connecting with your audience. NFL teams took what used to be a simple (and ho-hum) announcement into a spectacle that kicks off the upcoming season with energy and excitement. The next time your brand is making an announcement or launching a product, think about how you can shake things up to take it from straightforward and boring to lively and engaging.

TL;DR: NFL teams' creative schedule announcements gained a lot of attention on social media, drumming up excitement during an otherwise quiet time for football.

ICYMI

 Goldman Sachs Created Louisa, AI-Powered Social Media Startup

via CNBC

 New Twitter CEO Is Former NBCUniversal Exec Linda Yaccarino

via Mashable

LinkedIn Will No Longer Count Inactive or Restricted Accounts in Connection and Follower Stats

via Social Media Today

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