Cannes Not Get Enough of AI
Over the past year, AI has dominated conversations in every industry. So, of course, AI was also the center of attention at the biggest marketing event of the year — the Cannes Lions International Festival of Creativity.
Many discussions focused on how AI will boost productivity, speed, and creativity (as opposed to taking jobs) and showcased how agencies have been testing the technology. For instance, a recent campaign for Georgetown Optician was created solely using Midjourney, a generative AI design solution for images and video, which shortened the production process from several months to just a few weeks.
AI-related ads won big at Cannes such as Michelob Ultra’s Dreamcaster and Dentsu Creative’s Scrolling Therapy. Nike’s innovative ad used AI to create a match between Serena Williams and a younger version of herself. Another AI highlight was Meta announcing its development of AI assistants that will help businesses communicate with customers.
The good news for B2B marketers is that AI is proving to save precious time so you can focus on more strategic tasks. Use Cannes as a beacon of inspiration to mindfully put AI to the test for your brand.
TL;DR: AI was a hot topic at Cannes Lions, with a focus on its use for productivity and efficiency. Take inspiration from marketing leaders on how AI can benefit your brand.
