LinkedIn — So Hot Right NowHave you seen the latest trends on LinkedIn? No — there are no #DanceChallenges involved but they could boost your content engagement. A new study provides some insight into the type of content you should focus on to grow your presence on the platform.
TL;DR: A new study shows posting native PDFs and video content is the best way to take advantage of LinkedIn’s high engagement levels.
Ready to Meet Your Maker?Your brand likely already has a presence on most social platforms, but have you considered widening your efforts to the front page of the internet? That's right — we mean Reddit.
In a new video series, Reddit introduces “Meet Your Maker,” a showcase of innovative and creative brand activations. Redditors are an opinionated bunch, so creating a poll using Upvotes (Reddit’s version of a like), like noosa did, is a great way to get the audience involved. What do these case studies have to teach us about Reddit promotions?
Reddit may be an untapped space for many B2B marketers, but with over 50 million daily users and many niche, engaged communities to explore, it could be your chance to reach new audiences.
TL;DR: In its new video series, “Meet Your Maker,” Reddit highlights successful brand promotions, giving insights into best practices. Consider incorporating the platform into your social strategy to reach new and attentive audiences.
Listen In on Your Twitter MentionsAre your ears burning? If you’ve ever wished you could be notified exactly when someone was talking about your brand on Twitter, the platform is rolling out a new feature that may make your dream come true. Users will be able to subscribe to push notifications for specific search terms. Yes, you read that correctly. Soon you’ll be able to set alerts for keywords and receive alerts when anyone tweets them.
Social listening is an essential component of any strong marketing strategy, and the Search Subscribe feature will help ensure that your listening is relevant and laser-targeted to the topics that matter most to your brand. You can set up alerts for your company name, key people at your organization or in your industry, and for any topic or phrase that could be important for your business.
Search Subscribe is only available in the Twitter Alpha app for now, and more details about how alerts will be delivered have yet to be released. But keep an eye on this pending feature, and consider how you can use it to keep tabs on pertinent conversations on Twitter.
TL;DR: Twitter is testing a Search Subscribe feature that will allow users to subscribe to push notifications for specific search terms. Use it to stay on top of chatter relevant to your brand.
What Lit Us Up
The Transformative Power of NFTsStill confused about NFTs? A new ad campaign touted as the first NFT series designed to save lives sheds a new perspective on the concept and raises money for cancer research in the process. Buy My Cancer is a collaboration between the the Alivia Cancer Foundation, Ogilvy, Polish artist Pawel Swanski, and the Institute of Oncology in Gliwice, Poland that takes microscopic images of real, live cancer cells and turns them into astonishing works of art that will be sold as NFTs.
The key with NFTs is that they are non-fungible, aka one-of-a-kind and unable to be replicated, which gives them value. NFTs can be anything digital — from drawings to music to video. Funds made from the sales of the Buy My Cancer NFTs will be donated to the Alivia Cancer Foundation, helping to finance a new cutting-edge immunotherapy treatment for cancer known as CAR-T. Swanski is the first artist to participate in the campaign, and he will nominate the next artist to partner with the innovative project to create a fresh round of NFTs.
NFTs are already changing the art world, and this powerful ad campaign demonstrates their potential for raising both awareness and funds for important causes, too. As this exciting space continues to grow, think about how you can leverage the technology as a marketing tool to raise awareness and get people talking about your brand.
TL;DR: A new NFT series transforms photos of cancer cells into purchasable art to raise money and awareness for treatment. Keep your eye on the evolving potential of NFTs, and begin thinking about how you might use the technology in your marketing.
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