Cut It Out!In a world filled with TikTok dance trends and shrinking attention spans, short-form video is becoming one of the fastest ways to grow an audience on social media. Instagram is experimenting with the trend by replacing all video on the platform with Reels. While the switch to an all-Reel video experience is in the testing phase for now, the move indicates a few important best practices for marketers to note:
The next time you’re planning your social media content calendar, think about ideas you can fit into your next 15-second video.
TL;DR: Instagram is experimenting with replacing all video content with Reels. To succeed in this new environment, focus on making shareable and authentic short-form videos.
Nice ThreadsWe love a Twitter thread (aka the perfect way to share your thoughts over 280 characters, update a live event, or create a fun list). And Facebook seems to agree because it is testing its own threads feature.
Just like on Twitter, you can use a Facebook thread to post about live events, drum up excitement for a launch date, or share product updates. You can also use it as an opportunity for extended thought leadership. If you’re writing about trending topics or current events, a thread will allow you to continue the conversation without needing to edit the content or comment on the post. Plus, the ability to thread on Facebook will let you easily repurpose your Twitter content. At the moment, only public figures have the option to make a thread, but we'll be keeping our eyes peeled for a full rollout because it could offer some great B2B applications.
TL;DR: Love Twitter threads? So does Facebook. If imitation is the sincerest form of flattery, then Facebook is paying Twitter a huge compliment as they test out the feature for themselves!
What Lit Us Up
Don’t Be Afraid of a Little DiscordAs Discord hits 150 million monthly active users, it’s clear the instant messaging social platform is no longer just for gamers. Like Facebook Messenger, Discord allows users to communicate through voice, video, and text in private chats or as part of communities (called servers). Big brands like Chipotle and Macy’s are already using Discord to connect with their communities and customers, showing the platform offers opportunities for a variety of industries.
Most recently, Samsung has jumped on to Discord to strengthen its marketing strategy. The electronics company has attracted more than 200,000 server members by dropping exclusive content, offering rewards, and announcing new products. Then, once customers become members, Samsung can gain real-time customer sentiment on new product launches by tracking member comments and conversations. To show how serious they are about growing a community on Discord, Samsung has built out a separate team dedicated to the platform.
Samsung’s Discord exploration shows us that community management is always key in understanding industry trends, stakeholder opinion, and customer reach. With new platforms like Discord appearing and evolving all the time, marketers have the unique opportunity to gather topic-specific market research by monitoring and analyzing real-time opinions and thoughts.
TL;DR: Samsung uses Discord to reach new audiences, test new products, and build better stakeholder relationships. Marketers can take the company’s lead by staying alert on innovative ways to engage with important communities.
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