Pay Per Tweet

Have you ever seen a tweet and thought to yourself, “I’d pay to read this.” Perhaps not, but Twitter is betting that a lot of people just might with its new Super Follow option in the works.

Accounts with more than 10k followers will have the ability to charge followers a monthly fee that provides access to exclusive content. Tweets, Fleets, and newsletters (thanks to Twitter's recent Revue acquisition) are just some of the assets that can be used to create unique content followers want to pay for. 

When consumers pay for content, they expect top quality — so marketers that want to monetize their brands’ Twitter will need to assess what value they can add to make their accounts worth a few dollars a month. We see Super Follows’ potential as a great avenue for building brand community and connecting with your most engaged, active, and loyal consumers, allowing you to reward them with exclusive offers, interviews, or behind the scenes looks, as well as (very) targeted marketing. 

Tl;DR: Twitter announced a paid Super Follows options to let accounts charge for exclusive tweets content.

TikTok’s Topics

Just because TikTok’s been on the DL for a while doesn’t mean it has nothing going on. And word on the street (re: our Twitter feed) is there’s a cool update coming that will convince even the most old-fashioned of bosses that, yes, scrolling through TikTok all day *is* work.

According to this tweet, TikTok is testing a “Topics” section for its Discovery tab. Currently, the Discover page isn’t actually the best for, you know, discovering things you’re looking for. While TikTok’s algorithm is in a league of its own (and the reason we spend our entire weekend learning dances and life hacks), it’s not that easy to find targeted videos the platform doesn’t directly serve you. With this new potential update, users can tap a specific topic, like “Gaming” or “Food,” to see a feed of related videos. 

Because of the sheer amount of content on the app, it can be difficult for a brand to make its TikTok mark. With the introduction of Topics, brands can more easily cater to relevant topics and consumers can more easily find said videos. Whether it’s an instructional video, product announcement, or even your CEO doing the latest TikTok dance, a new Topics section could allow for more “discoverable” content.  

TL;DR: TikTok is testing Topics, which would allow users to easily search for related videos.

Make Space for Android

You thought we wouldn’t talk about social audio at all this week? Don’t worry, we’re here with an update on none other than … Spaces. Twitter is working hard to develop its Clubhouse rival feature in hopes to be the audio go-to. Scheduling tools, the potential for private chat rooms, and user base expansion mark a few of the latest changes. 

As Twitter broadens the test pool for Spaces, it’s opened up the capability to a key new audience: Android users. This is a pretty big move, as those green-bubble texters still haven’t been given access to social media’s hottest Club, which has built a dedicated following on iOS. Should Spaces satiate Android users’ appetites for social audio, they may be less inclined to download Clubhouse when they’re able to, giving Twitter a boost. 

While marketers are inundated with all Clubhouse everything right now, it’s important to step back and look at the bigger picture. The app itself is huge but the social audio trend is greater — and it may be worth exploring the possibilities on platforms like Spaces before putting all your eggs in one chat room. 

TL;DR: Twitter is working on several new functionalities for Spaces, notably expanding the feature to Android users.

ICYMI