Mirror, mirror on the wall, who has the most informative POV of them all? Well, that depends on what you’re looking for.
Perspectives, a new search results feature from Google, provides a diversified set of answers from relevant voices (journalists, experts, etc.) in a carousel format, including tweets, articles, and websites. These short, sweet, and visual results will soon launch for desktop and mobile in the U.S., so keep an eye out for them (they’ll appear below Top Stories).
Like Google snippets, Perspectives gives quick answers without having to click through to sites. But unlike its predecessor, the new feature shows multiple sources. As Google rolls out new formats for search results, evaluate the SEO implications for your brand. By giving your content more visibility within Google search results, Perspectives could provide a new avenue for thought leadership and establishing your brand as an authority.
TL;DR: Google’s new Perspectives feature provides users with a more diversified set of answers to search queries and opens up new SEO opportunities.
Although the popular app is primarily used for chatting with friends and family, it has value for brands too. Companies are experimenting with using WhatsApp to create community groups, offer one-on-one consultations with sales, and send messages directly to subscribers. Think about how your brand can leverage the unique opportunities offered by DMs on WhatsApp and other platforms.
TL;DR: Whatsapp adds new features as it continues to dominate the private messaging market. Explore the marketing potential of DMs.
App Alert
AI chatbot platform Poe — which stands for Platform for Open Exploration — rolled out a groundbreaking feature last week that allows users to build their very own chatbots (no previous coding experience required).
How it Works:
The more you Poe, the more you know. Developed by Quora, the new platform allows users to ask questions and receive answers from chatbots from AI companies OpenAI and Anthropic. Poe has a social aspect too, allowing users to share the AI-generated answers with their followers.
With the new update, users can create their own custom chatbots by choosing a large language model — like ChatGPT or Claude Instant — as the foundation and adding a simple text prompt. For example, you might create a bot to give answers in the style of your favorite author or to act as a casino dealer. Poe gave some examples as inspiration — including PirateBot (answers include plenty of “ahoy” and “aye”), Roastmaster (responds with jokes at your expense), and ChefBot (answers like a professional cook) — to demonstrate the feature’s range.
Why We Care: With its accessible build-a-bot model, Poe is an interesting and unique addition to the AI landscape that gives users more control.
WHAT LIT US UP
Catch You on the Sunny Side
America’s Finest City took its nice weather and made it into a hot campaign.
Through a partnership with TripAdvisor, the San Diego Tourism Authority recentlylaunchedThe Sunny Side of Things,a multimedia campaign to position the city as a star travel destination. This month, people in NYC, L.A., and Chicago will be able to experience the City in Motion through interactive street murals painted by San Diego artists. The vivid works of art will include scannable QR codes that transport users to a fun-in-the-sun experience (courtesy of AR filters) and share animated GIFs they can post to social media.
The campaign also heats up with theinfluencer-driven“San Diego Sunshine Kit Sweepstakes.” People can enter to win kits filled with locally-sourced products as well as tickets to notable attractions. All of the campaign elements reside onTripAdvisor’s content hubwhere users can discover tailored excursions for foodies, pet owners, and those who have a warm place in their hearts for the outdoors.
The Sunny Side of Things creatively blends social, digital, and real-life interactive elements for one bright campaign. How can your brand create experiential activations to bring your products and services to life? For instance, if you’re demonstrating a new product at a trade show, extend it to those who couldn’t make it in person with an AR filter that allows people to virtually experience the product’s capabilities instead.
TL;DR: In its latest campaign, the San Diego Tourism Authority shines a light on its city through various social and digital efforts. Leverage experiential elements to brighten up your brand.
