Readying RedditWhat do Toyota, Nordstrom, and the Bill and Melinda Gates Foundation have in common? They’ve cracked the code for marketing on Reddit. While it began as essentially an online bulletin board system, Reddit is now a bona fide entertainment, social networking, and news site. In a play to bring brands to its boards (and 430 million plus users), the site just released ad inventory options to provide different brand safety levels for running on-platform promotions.
Three new ad tiers give marketers quite a few options, from allowing your content to appear in front of the broadest user base possible, to an AI-based verification process that ensures quality placement for your ads (i.e., not alongside potentially iffy subreddits).
TL;DR: Reddit’s new ad inventory options will help brands avoid controversy and the dreaded downvote.
LinkedIn(fluencers)If you’ve opened LinkedIn from your phone recently, you probably noticed something different … yet oddly familiar. The platform launched a version of social media’s fav 24-hour feature — LinkedIn Stories — only available on its mobile app. Because of Instagram and Snapchat’s massive success with this type of content, it shouldn’t come as a surprise that the most extensive professional social platform wants a piece of the screentime pie.
Given the platform’s user base, content, and purpose, LinkedIn Stories are a natural fit for expanding your brand’s thought leadership — and a perfect place for B2B C-suite Influencers. The Stories feature presents your brand an opportunity to establish a regular cadence of thought leadership in a more personal way. Think: Offering a behind-the-scenes look at your CMO’s creative process, Q&A sessions with your CTO, or even a quick book review from your CEO. And if nothing else, LinkedIn Stories offer a place to test out temporary content as a way to supplement your more evergreen thought leadership strategy.
TL;DR: LinkedIn joins Facebook, IG, and Snap on the “stories” train by adding a feature to house 24-hour, visual, and easy-to-digest content on its mobile app.
FAQ: How to Increase CTR?A high click-through rate (CTR) is to SEO what a cup of coffee is to the workday — it needs to be exceptionally strong. And a recent study of And a recent study of Google’s search engine results pages (SERP) shows that content formatted as frequently-asked questions (you know, FAQ) ranks the highest in terms of CTR percentages — we’re talking nearly 90% of users will click on the link to read more. #SEOgoals.
Building a bank of blog content that Google will love takes time and tweaking to get right. But if your posts require an SEO boost, the FAQ structure can be a smart tactic to show off subject matter expertise and work your way onto the search engine’s first page — so you can bask in all the organic traffic glory.
TL;DR: Google’s rich results, especially FAQs, receive the highest levels of CTRs among all types of organic search results.
What Lit Us Up
Introducing Mozart, Dickens, and HolmesThe music of Wolfgang Amadeus Mozart has serenaded you. You pored over Charles Dickens novels in 10th grade English class. But what do you know about their sisters, Maria or Frances? Probably not much — and Netflix UK’s latest campaign aims to change that. To promote its new film “Enola Holmes,” the streaming service installed statues across the U.K., highlighting many real-life accomplished women who’ve long been overshadowed by their brothers.
The statues of women like Mary Hardy (sister of poet Thomas Hardy), Princess Helena Victoria (sister of King Edward VII), and more appear next to the already existing figures of their brothers — and the effect is reminiscent of the iconic “Fearless Girl” statue in New York City. And to expand the reach of the campaign beyond the U.K., Netflix UK & Ireland shared images and details of the promotion across Twitter.
Not only is Netflix’s campaign a brilliant way to show off its new show’s main character (Enola, sister of Sherlock Holmes), it’s a statement and celebration of accomplishments that were downplayed throughout history because of gender disparities. And in a time when equality is top of mind, the statues stand to evoke emotion around the world.
TL;DR: Netflix UK & Ireland is promoting its new film, Enola Holmes, with statues (and a standout statement) celebrating the accomplishments of the women related to famous men.
|
-1.png?upscale=true&width=346&upscale=true&name=Tier%20One%20logo_color%20(1)-1.png)
