I'd Upvote ThatReddit (aka the front page of the internet) has newly improved search functions, that can find more information than ever — including what’s being said about your brand.
The new capabilities include the ability to better sift through comments, more easily zeroing on the most relevant and interesting, rather than reading through a long thread. Additionally, improved search relevance and a simplified results page are already making the process much cleaner.
Reddit’s abundance of content can seem a little overwhelming, but it's worth keeping an eye on for your social listening. The improved search function can help you keep tabs on what's being said about your company, competitors, and your industry at large. Whether it's a review of a product, a company name drop from a former employee, or a glowing review worthy of your upvote, you'll want to know about it. Hop on to Reddit today and do a search for your company and services — who knows what you may find!
TL;DR: Reddit has improved its search functions, making it easier to sort through the mass amount of comments. If Reddit isn't already a part of your social listening practice, it's time to incorporate it!
What’s New with WhatsAppMessaging app WhatsApp is launching Communities, an enhanced group messaging feature with added tools like file sharing, admin and moderation controls, and 32-person group calls. Launched in 2009, WhatsApp, owned by Meta, has historically been used as a way for people to connect with friends and family, often internationally.
The new feature is intended to help people communicate within a larger community — such as a school, local club, nonprofit organization, or business team. Communities will function more like Facebook Groups and will enable people to create smaller sub-groups to further streamline communication. For businesses looking for other messaging options, Communities could be used as an alternative to Slack or other work-focused chat platforms. It also offers a way for groups of people to connect outside of larger social media platforms like Facebook.
Before Communities is officially rolled out, the app will also introduce improvements to current group chats, including emoji reactions, file sharing, larger voice calls, and giving admins the capability to delete errant or problematic messages from everyone’s chat. WhatsApp’s end-to-end encryption ensures all messages stay completely private and secure, making it appropriate for sharing confidential or proprietary business information.
TL; DR: WhatsApp is launching Communities, a Facebook Groups-like feature for large groups to communicate. Consider how you can utilize it to more strategically and effectively converse and share information with segments of your customers and/or employees.
What Lit Us Up
The Gen Z TrifectaNFTs, video games, and clean energy may sound like the premise of a corny joke about Gen Z. But this trifecta of trends is actually the genius behind a marketing campaign for Bud Light NEXT, a zero-carb beer. On the surface, combining these three hot topics into one campaign might seem like a disorganized and disingenuous bid to appeal to Gen Z’s passions. But Bud Light put their money where their mouth is with active moves to ensure the synergistic strategy wasn’t just for show.
Step one: Bud Light NEXT hit shelves in January with NFTs available for purchase alongside it. This digital tie-in let buyers vote on merch and gain access to exclusive events. (Social bonus: #BrewedForWhatsNext showcased influencers trying the new bev on camera and posting unboxing videos.)
Step two: Just two months after its debut, the new beer was declared climate-neutral certified. This certification was a great feather in the cap of Anheuser-Busch, who has set very high goals for themselves when it comes to sustainability, aiming to reduce carbon emissions, conserve water and more.
Step three: The Anheuser-Busch company, who already partnered with League of Legends, announced they will be offsetting 100% of the electricity used during this month's League of Legends Championship Series (LCS) in Houston with clean, renewable sources from wind power. This highly anticipated tournament will be watched by millions as the competitors livestream through Twitch and YouTube.
Let’s summarize — NFTs, a green stamp of approval, and a highly anticipated eSports event — all for one carb-conscious beer. All of these factors speak directly to the hearts and wallets of both Gen Z and millennials, making the campaign a hit for these demographics that lead very digital lives and highly value authenticity.
What can we learn from their impressive moves? Don’t ignore the growing demand for companies to take a stand around environmental and social movements, and if you want to win the loyalty of the younger generations, you can't start soon enough. Take a page from Bud Light’s playbook by incorporating pieces of their digital lifestyle (like NFTs and video games) and evaluate where your company can make changes for a brighter, greener future. Combining two potent strategies, like a robust digital campaign and the authenticity of a good cause can take you a long way.
TL;DR: Younger generations are making more environmentally-driven purchasing decisions. In Bud Light’s latest beer release, they’ve rolled together the love of eSports, NFTs, and clean energy, hopefully inspiring more brands to do the same.
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