Inbox EvolutionLooking for an opportunity to increase follower engagement? How about an extended readership? Take a look at LinkedIn's newest feature for businesses: Newsletters.
Sharing your newsletter via LinkedIn Newsletters can help to strengthen your brand, further your platform for thought leadership, and grow your community. When you share your first Newsletter on LinkedIn, your page followers will get a one-time notification, automatically giving you immediate reach. After this, your followers can subscribe to your newsletters by opting in to receive notifications when you publish. New audiences can find and subscribe to your corporate newsletter via the Articles tab on a company profile.
A business could republish an existing newsletter or use the platform to get one up and running. Anyone with admin access to your business Page can create a newsletter. And the best part? It's a free platform you are already familiar with, so you don't need to worry about onboarding yet another tool. Plus, LinkedIn will give you performance analytics to help you increase your readership.
TL;DR: LinkedIn created an in-app feature for businesses to create and share newsletters, giving businesses the opportunity to reach new audiences.
Tweet Me MaybeTwitter's newest stakeholder has been making big headlines, but we've been watching more than Elon's tweets. In the last week, Twitter has made two updates that have got us excited: Professional Accounts and Collaborative Tweets.
TL;DR: Twitter is stepping up its game with official Professional Accounts for businesses and plans to roll out a collaborative tweet feature. Move over, Elon! App AlertThe up-and-coming anti-social media app BeReal takes #NoFilter to the next level. The app, which has seen a major boost in downloads since the year began, encourages authentic and unfiltered photo content.
How It Works: BeReal notifies every user at a random time each day that they have two minutes to post their daily candid shot. Users can snap their real-time photo and share with followers, but there are no filters or likes. The brief daily posting window encourages people to show their “real self” on social media — content that is seemingly hard to come by on platforms like Instagram.
Why We Care: There’s no implication of a space for brands, businesses, or even celebrities on BeReal. However, its growing popularity particularly on college campuses shows a shift in the type of content Gen Z is looking for. They’ve had enough of the bells and whistles of inauthentic or performative brand efforts and are leaning into real.
What Lit Us Up
Peace, Love, and SlushesSonic is hitting Gen Z with a solid dose of old-school cool with its latest augmented reality campaign via Snapchat. Not sure what flavor of Slush you are in the mood for? Let your vibes decide.
A hand-recognition filter in Snapchat allows users to try on an AR mood ring, with nine different colors and corresponding flavor options. Love your new look? The AR has a Shop Now feature so you can buy a Sonic Slush Ring for $9.99, with proceeds going to public schools (and don't forget to show it off with #ThisIsHowWeSONIC).
We've seen a lot of retro trends making a resurgence (goodbye skinny jeans and hello wide leg), so it was only a matter of time before the mood ring had its time to shine. But what the '70s couldn't have predicted was that modern technology would be bringing some of these trends back. Tools like augmented and virtual reality are becoming more and more commonplace, and many brands are taking advantage.
Leveraging hot trends — like the latest tech — is a smart way to get your next campaign to stand out from the rest Merging the old and new, made this Sonic Slush campaign extra cool.
TL;DR: Sonic’s groovy new campaign is bringing back the mood ring (through a Snapchat filter) to help users decide which Slush flavor best fits their vibe. When considering your next marketing move, it may be worthwhile to take a look backward!
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