Pay to PlayHow much would you pay to recall a tweet with an awkward typo? While that hopefully isn’t a question you have to ask yourself too often, Twitter’s exploring a new option that would enable brands to pay a monthly subscription fee for access to a plethora of new and helpful tools (recalling tweets included).
Profile badges and customization tools, feedback surveys, more analytics options (including the capacity to see all past reactions with any account), the capacity to publish significantly longer videos, and access to more Twitter training courses are just some of the proposed features. And yes, while it’s not the oft requested edit button, an undo send option would allow you to recall sent tweets within a 30-second window.
There’s not much distinction between business profiles and those of regular folk, so the proposed options are enough to get any social media manager excited. While Twitter is already a great place to create relevant and engaging content, the aforementioned features would help marketers gain even deeper insight into the opinions and sentiments of their targeted audience. We’ll keep you posted on any updates, because this potential feature will be well worth all our dollars.
TL;DR: Twitter’s proposed monthly subscription model would give marketers access to helpful tools like profile customization and more extensive insights.
Got an Idea? Put a Pin in ItThe gods of social video must have hopped on the 2020 manifesting bandwagon. From the rise of TikTok to the creation of Reels, Shorts, and Spotlights, short-form videos are virtually impossible to avoid — now, even on Pinterest. The platform’s new Idea Pins combine elements of both stories and short-form videos to provide a medium for creators and brands to share content with the DIYers, wedding planners, and fashion trendsetters of the Pinterest community (475 million users and counting).
And if that audience isn’t big enough for you, Pinterest took a few notes from TikTok and is exploring the ability to export videos (with a watermark) to recycle on other channels. Plus, these video pins can be tagged with up to 10 different topics to help boost their reach. This new feature is #trendy for more reasons than one. Not only is Pinterest joining the short-form video trend, but the company is prioritizing the needs of their business and creator communities by fostering native content creation. As digital marketers know, content is king — and having several different places to share content in its various forms is key to several locks, including increased engagement, brand awareness, conversations, and ultimately, the bottom line.
TL;DR: Pinterest joins the short-form video bandwagon with the launch of Idea Pins — ephemeral 60-second max videos that live on the site and can be tagged with keywords and topics.
What Lit Us Up
Hi Guys, Welcome to L'Oréal’s ChannelWe’ve all shamelessly looked up a “How To” video on YouTube at least once or twice, whether it was to better understand Google Ads bidding strategies, find product reviews, or watch six hours of skincare routines (definitely not speaking from experience). “How To” searches and product reviews present an opportunity for brands to jump in and offer helpful content that consumers often turn to YouTube for. Say what you will about YouTube, but the platform is a great resource — for users and brands.
L'Oréal Professionnel is maximizing YouTube’s reach as a B2B strategy with its Run Le Hair Show, a seven-episode series of full-length shows about the cultural impact of hairdressing. The series features classes, interviews, tips, trend analysis, and hair science tutorials (and don’t worry Gen Z, L'Oréal incorporated influencers too). The series aims to engage and drive deeper connections with haircare professionals by not just promoting L'Oréal products, but presenting the brand as a trusted source of education and entertainment.
While L'Oréal may not be the first brand that comes to mind when you think of leaders in B2B marketing, its new series is an excellent example of content marketing done right. B2B marketers can reach their audience in a more meaningful way through value-added content marketing vs. traditional ads because it opens up a conversation with audiences and makes them a trusted source of helpful resources.
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