SecZetta was a little-known startup tackling a big challenge: educating large, multi-national enterprises about the significant exposure third-party workers create for cyber security breaches and why third-party identity risk technology was essential to protecting sensitive data
The Strategy
Connect the dots in our messaging between high profile data breaches and the role of third-party workers in those breaches
Through daily listening, craft and share insights on timely topics from SecZetta’s experts to build thought leadership
Create a steady cadence of news – business milestones, industry research, new customer wins, accolades, etc. — to demonstrate momentum
The Results
Impressive Increase in Competitive SOV
Company Secures Significant Coverage in Top Tier Outlets
Accolades from Industry Influencers Boost Credibility
Subject Matter Experts Sought Out for Industry Commentary
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