Ally wanted a CSR report that highlighted its purpose-driven achievements and clearly connected its CSR programs to the brand’s culture of being an ally, showcasing Ally’s commitment to its Do It Right motto.
The Strategy
Humanize the work Ally is doing by focusing on people-first storytelling, not just data, to demonstrate the impact of Ally’s CSR initiatives and give voice to the recipients of Ally’s work
Bring Ally’s CSR programs to life through Ally’s culture-forward branding and its authentic, compassionate, and approachable brand voice
Ensure visual consistency throughout the report with repeated design elements and by adhering to Ally’s brand guidelines
Create a landing page with multiple entry points to the report to improve engagement
Design the report to adhere to all Web Content Accessibility Guidelines to ensure accessibility
The Results
Winner of 2024 Innovation SABRE Award
56-page report developed in three months
New landing page increased engagement by leading readers to the full report
