Go Faster and Further With an Integrated Agency

The business of doing business is complex, and its pace continues to accelerate. The process of solving one problem often uncovers several more challenges. As marketing teams grapple with a constantly evolving industry landscape, the persistent progress of technology, and an ever-growing list of priorities, maintaining the momentum needed to scale can be a challenge.

But it’s here — at the intersection of innovation, strategy, and rapid day-to-day execution — that integrated agencies thrive. By applying a seamlessly blended approach to a wide range of services, an integrated agency can work in tandem with your business to complement and extend your capabilities. This agile approach to the client-agency relationship helps businesses accomplish growth goals in accelerated timeframes. 

What Is an Integrated Agency?

An integrated agency, the Swiss army knife of the agency world, is a master of agility, able to cover a broad range of marketing communications needs ranging from public relations to content marketing to branding. While each integrated agency offers its own collection of services, common capabilities include:

• Public relations
• Marketing 
• Graphic design and UX/UI
• Branding, content strategy, and copywriting
• Digital marketing services
• Social media 

Beyond their suite of offerings, integrated agencies differentiate themselves by their unique processes and approaches. For example, at Tier One, we specialize in applying agile thinking and trendspotting to our agency and client work to help our clients remain acutely relevant to their key audiences.

Experts at the Ready for Every Need

To fully appreciate the value of an integrated agency, consider a specific scenario: Your company is in need of a rebrand. You could hire a specialized branding or design-focused agency to ensure your new identity is modern and relevant. The process will require time and resources, but the reality is this investment is only just the beginning of a brand’s transformation.

A rebrand necessitates new messaging — and likely a refreshed or entirely redesigned website, which requires additional specialists like copywriters, web designers, and developers. Expanding your new visual identity across all of your assets and channels will also require continuous design work, and you may need PR expertise to get news of your fresh look into the best outlets. Don’t forget ongoing program measurement and performance analytics that might not be a part of a specialized brand agency’s skill set. 

At an integrated marketing agency, this expertise is centralized under one roof and ready to respond as needs arise. This responsiveness minimizes onboarding time and ensures a tighter integration of messaging and positioning across all assets in development.

Integrated Agency, Unified Strategy

Momentum is the key to scaling your business. While working with multiple specialized agencies may keep your brand up-to-date, they may slow you down in other areas. Integrated teams bring together professionals with wide-ranging skills, which empowers them to collaborate and communicate in a uniquely unified way. An integrated team looks at the problem from all angles to offer deep-rooted and well-rounded approaches. 

And their strategic campaigns reflect their strategic workflow: You can rely on teams within an integrated agency to promptly relay important information to each other. This nimble communication eliminates silos and the need to assemble your colleagues for numerous client-agency meetings, accomplishing more in less time. Such a holistic approach ensures teams keep one another on track and focused on overarching success.

Agility When You Need It Most

Being well-versed in multiple disciplines fosters the speed needed in today’s breakneck business climate. Last-minute, unforeseen issues are no problem for a trusted integrated agency — especially one with whom you’ve established a longstanding relationship. If you need to pivot, they can swiftly deliver solutions and make changes across all channels. Stay on top of your business’s marketing communications needs and the ever-changing technological landscape with the skills, collaborative mindset, and tools an integrated agency offers.

Want to reap the benefits of working with an integrated agency? We’d love to learn how we can help.