Trend Analysis: Will Employees Shuffle After an Economic Boost?
Posted By Allison Logano on October 01, 2024
While unemployment numbers are improving, workers aren’t ready to let down their guards just yet. In this complex economic environment, employees are reevaluating their roles and pushing back against traditional corporate norms, creating new demands that employers need to meet to retain top talent. This is especially true from younger employees who are less entrenched in the status quo of corporate culture. Throw in the complexities of an upcoming election and a central question emerges: Could we be in for another Great Resignation?
Worker Woes
The latest Labor Department update reports the lowest rate of unemployment applications since May 2024, indicating the job market is nursing itself back to health. But recent job seekers might not be feeling relief just yet. Strong employment numbers are bolstered by disproportionate industry growth, and factors like ghost jobs and “spray and pray” applicants are making the job market look more bustling than it is.
This steep uphill battle for securing new positions is creating a sense of unease among workers. New data shows 4.4% of workers anticipate becoming unemployed, the highest proportion since 2014. Many can feel the power shifting back to employers, as wages, hirings, and promotions slow. A recent report reveals the number of applications significantly outpaces the growth of job openings, indicating it’s very much an employer’s market. And despite the job market’s decent numbers, low consumer confidence indicates a dour mood about their labor prospects.
The job-switching fervor that peaked in 2022 seems like a distant memory, but that doesn’t mean employees are happy to be where they are. A 2024 survey found more employees say they’re aiming to change jobs this year than those who were looking to job-hop during the Great Resignation.
The Gen Z Workforce
Bolstered by a foundation-shaking pandemic, “Zoomers” are making a significant impact in the corporate world by demanding greater flexibility, hybrid work options, and support for mental health services. And their effort is making a difference — many companies now grant mental health days to their employees and even provide access to office therapists. Globally, this advocacy is even impacting local legislation. Last month, Australia granted its workers the "right to disconnect" after working hours, allowing them to reclaim their personal time without any obligation to respond to work communications.
Gen Z exerts its power over the workforce in multiple ways, some at the detriment of their employers. Younger workers are increasingly reneging on job offers, a practice where a potential employee holds multiple job offers simultaneously before accepting the best one. This trend can come at a significant cost to employers, who often scramble to replace candidates who back out at the last minute.
What’s Next?
Economists have been fretting about an impending recession, but the Fed’s recent interest rate cut could help turn things around. We’re in an election year, so a lot can happen politically before the dust settles. Workers will be watching to see whether an economic upswing might be an excuse to put in their two-weeks notice. And as the FTC continues to push for the dissolution of non-competes, conditions are converging for an unprecedented game of professional musical chairs.
If you’re hoping to hold on to your talent, now might be the time to check in and see what needs or wants you can help fulfill to keep them around. Employers may need to make their offers more competitive to combat the rise of reneging and provide employees with greater flexibility, mental health support, and a better work-life balance to match current workplace values.
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Allison Logano
Allison Logano is a Vice President at Tier One, where she leads media relations and thought leadership strategy for clients. She’s spent more than 11 years marketing global consumer brands including Amazon and National Geographic, educational nonprofits such as PBS KIDS, and innovative financial services companies including Ally Financial. A lifelong competitive athlete, she’s motivated by camaraderie and collaboration to bring awareness to brands who are truly making a difference. Prior to a career in PR, Allison spent a year with the State of Rhode Island Lottery, calling the winning numbers live on TV.