Posted By Stephanie Malkus on August 09, 2017
Thanks to the internet, our dependence on “real world” experts is rapidly declining. In a world where there’s an app for almost anything, online courses for everything, and an almost endless amount of YouTube tutorials at our fingertips, we have the means to become self-taught experts.
Take video editing for example. Many might think there is a need to hire outside help for all of their video needs, but in reality, video editing isn’t as complicated as we make it out to be. There are a variety of video editing tools, resources, and tutorials that can get just about anyone up and running with some simple editing skills. And with video content continuing to be a driving force in digital and social media marketing strategies, getting more self sufficient with video editing will only play to your advantage.
Video on social media is an integral part of a brand’s digital marketing identity. On average, 45% of US consumers watch branded videos and 53% of viewers make a purchase after watching a branded video. In fact, it’s estimated that 43% of people want to see more video content from marketers.
We live in a world where 60% of mobile traffic is video and as consumers continue to crave visual content, that number is only going to grow. There is no better time than now to brush up on your basic video editing skills.
So let’s not over complicate the matter. With the right tools and little bit of guidance, video editing is a simple task any marketer can do.
Choose the Right Video Editing Software for You
It can be overwhelming to decide which video editing software to use when starting a video editing project. But, the first question to ask yourself is, “What is my end goal?”
Are you creating a short promotional video for social media? Or, is it a video presentation you are putting together for your colleagues? Or, will it be more widely seen? Maybe a video campaign or even an online commercial?
For different types of videos, there are different video editing software options that will align with your needs. Let’s dive in:
Software for Beginner Editors
If you have a Mac laptop or even an iPhone, you’re most likely familiar with the little purple star icon with a camera in the middle otherwise known as iMovie. For the PC users out there, you’ve probably seen a similar tool called Movie Maker. These easy-to-use programs are great for beginner video editors who wish to take the reigns on a video project. They even have helpful step-by-step guides to walk you through the editing process to ensure you’ll be happy with your finished video product. Pull together a slideshow or even edit a webinar offer for your website with software that will ease your headache.
Software for Intermediate Editors
Adobe Premiere and Final Cut Pro are great for people who’ve had some editing experience and wish to take their projects to the next level. While similar to iMovie and Movie Maker, these softwares offer features beyond the traditional editing features such as double screen editing, more layering options and even a wider variety of special effects and audio selections.
Adobe Premiere and Final Cut Pro do come at a monthly cost, but for the right price, you will have software that will help you produce top-notch video content. Plus, there are countless YouTube tutorials and online communities that are available to help you when questions arise. If you’re ready for the challenge, become the pro who’s ready to tackle your company’s next big video project.
Use Music, Sounds Effects, Narration, Graphics and Transitions Wisely
Identifying who you are aiming to reach with your video, how you want them to feel, and how you want them to react will help you effectively tell your story.
Depending on what message you are trying to convey, you’ll want to include elements in the editing process that will appeal to your audience. For example, your use of music, sound effects, narration, graphics, and even transitions has an impact on how your audience will feel while watching your content. Being mindful of the audio and visual elements you are incorporating in your piece will help you build trust with your audience and spark the reaction and action you are looking for.
Make Time for the Video Editing Process
Quality work takes time and editing a quality video takes even more time. On average, 1 minute of video content generally takes 2-3 hours of editing. Since editing video can require a lengthy amount of time, organize your videos and audio tracks before jumping in. During the process, plan to take breaks and come back to your content later with a fresh set of eyes. When finalizing your video, ask for feedback from a helpful coworker by having them watch what you’ve created and take note of what it made them feel.
Invest in Necessary Tools
It’s essential for your company to invest in the right tools that will help your video editing process thrive. If your company is planning on archiving the videos you create, plan accordingly and buy a hard drive that can act as your video gallery. It’s always a good idea to save your video on a third party platform like a hard drive so you can be safe and not sorry.
If you are getting serious about video editing and are looking to advance your skills, consider buying Adobe Premiere or Final Cut Pro. While costs vary depending on plans, this investment will help your videos stand out among your competitors.
Hire Professionals When Appropriate
YouTube tutorials can teach us a lot but it can’t give you the experience you need to tackle a 10 minute project overnight. In fact, 85% of businesses now have internal staff to produce videos in-house. Be realistic with your goals and capabilities and call in a professional when necessary.
Take Advantage of Resources Out There
Whether you’re a beginner or already a pro, video content allows you to showcase your company’s best qualities. Now’s the time to invest in the right tools to help your video content shine among the masses, here are a few of our go-to resources:
iMovie
How to Create a Movie From Start to Finish With iMovie
Windows Movie Maker
How to Use Windows Movie Maker
Adobe Premiere
Adobe Premiere Pro CC: Easy Video Editing with Premiere Pro
Final Cut Pro
(Written with help from Lauren Awtry)
Stephanie Malkus
What inspires me? Unique, inspiring stories told in equally unique and inspiring ways.
